One of the most common misconceptions in jewelry buying is equating "carat" with "size." While related, they are not the same thing. Carat is a measurement of weight, not physical dimensions.
The Role of the Cut
Two diamonds that both weigh exactly 1.00 carat can look vastly different in size. A diamond that is cut very deep will hide much of its weight below the surface, making it look smaller from the top-down view. Conversely, a well-proportioned or slightly shallow cut will spread the weight outward, making the diamond appear larger on the finger.
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The shape of the diamond also heavily influences its perceived size. Elongated shapes, such as Oval, Marquise, and Pear cuts, have a larger surface area (table) relative to their carat weight compared to Round or Princess cuts, making them appear larger to the eye.